about 8 Above_ 

We hear it all the time - getting your film out into the world can be a daunting task and a confusing landscape to navigate. But, it doesn’t have to be. Jon Reiss and the team at 8 Above are on a mission to simplify and demystify the distribution landscape for independent filmmakers. We help you discover and traverse the best path forward for your film, walking with you throughout the entire process.

Every film and filmmaker is different. Your distribution goals are as unique as the film you made.  This is what gets us excited - finding the precise methods that will work best for you and your film.

Jon and the team are not just distribution specialists – we are also filmmakers ourselves. We understand firsthand the challenges you face in today’s increasingly cutthroat, ever-changing distribution landscape. We bring a filmmaker’s mindset to our collaborative approach working alongside our filmmakers throughout all stages of a release, fostering an ethic of resourcefulness, empathy and care, adding clarity and lightness to what can otherwise be a daunting and stressful process.

Our emphasis on building and harnessing impactful relationships is central to our work. We work closely with you to get to know your film, your unique goals, and your artistic vision inside and out. We collaborate with you on an actionable plan that will position your film to stand out, resonate deeply with audiences, and create real-world impact – all while remaining faithful to your ethos, aesthetic, and values.

Importantly: 8 Above helps you distribute your film, but you will always retain all rights to your film.

The Meaning Behind “8 Above”

Throughout every culture, in every mythology, and even within the art of filmmaking itself, sunrise and sunset are imbued with special significance. We work with filmmakers in transition, and the journey from sunrise to sunset, or golden hour to golden hour, perfectly encapsulates our work. These magic hours occur when the sun is between 6 and 12 degrees above the horizon. ‘8’ falls right in between, holding a particular resonance to success and infinity – in other words, boundless possibility – which is the very thing we help filmmakers achieve with their films.

About Jon Reiss

Jon Reiss is a critically acclaimed filmmaker, author, and media strategist. His experience releasing his documentary feature, Bomb It, with a hybrid strategy was the inspiration for writing Think Outside the Box Office, the first step-by-step guide for filmmakers to distribute and market their films. He has given workshops and spoken at conferences and festivals throughout the world.

Jon has worked with numerous filmmakers, companies and organizations that are looking to connect with audiences and distribute their work in the digital landscape.  Jon Reiss invented the concept of  the Producer of Marketing and Distribution (PMD) which has become a new crew position in independent film.

He has worked with and consulted for Paramount Pictures, Screen Australia, Film Independent, Creative Scotland, The South Australian Film Corporation and numerous film schools and festivals.  Reiss also contributes to Filmmaker Magazine, Huffington Post, Indiewire, Screen Daily, Moviemaker Magazine and other publications.

Jon Reiss got his start in filmmaking and distribution at the infamous San Francisco documentary collective Target Video. Reiss not only shot seminal bands such as Black Flag, Iggy Pop, Throbbing Gristle, The Cramps, TSOL but was one of the first - if not the first person to conceptualize and execute video tours throughout Europe, carting 500 lbs of video deck and projector in a VW Bus across 15,000 miles.

About The Book:

"Many people write about it. Fewer people have actually done it. If you are considering a DIY distribution route for your film, I recommend you read this book. Jon Reiss knows of what he speaks. Times have changed. Now, directors and producers need to know not just how to make a film but how to use the tools of the 21st century to find an audience. This book is essential reading for anyone making an independent film today."

Scott Macaulay, Editor, Filmmaker Magazine;
Producer, Forensic Films
“Collaboration and dialogue are also the foundation for everything Jon has outlined in precise detail in this book. They should be every filmmaker’s mantra for (the) days (months and years) ahead. It is not a question of “just doing it”. . . Eat up every morsel Reiss provides. Internalize it and make it your second skin.”

Ted Hope, Producer of over 60 independent films including; Adventureland, The Ice Storm, 21 Grams
“Reiss is a delicious combination of born teacher, compulsive anti-authoritarian and thorough scholar, whose nature is to measure, analyze and, most importantly, share his discoveries. . . . Think Outside the Box Office is absolutely required reading for everyone making any kind of media with hopes to meaningfully connect with an audience.”

Documentary Magazine