"Many people write about it. Fewer people have actually done it. If you are considering a DIY distribution route for your film, I recommend you read this book. Jon Reiss knows of what he speaks. Times have changed. Now, directors and producers need to know not just how to make a film but how to use the tools of the 21st century to find an audience. This book is essential reading for anyone making an independent film today."
Scott Macaulay, Editor, Filmmaker Magazine;
Producer, Forensic Films
“Collaboration and dialogue are also the foundation for everything Jon has outlined in precise detail in this book. They should be every filmmaker’s mantra for (the) days (months and years) ahead. It is not a question of “just doing it”. . . Eat up every morsel Reiss provides. Internalize it and make it your second skin.”
Ted Hope, Producer of over 60 independent films including; Adventureland, The Ice Storm, 21 Grams
“Reiss is a delicious combination of born teacher, compulsive anti-authoritarian and thorough scholar, whose nature is to measure, analyze and, most importantly, share his discoveries. . . . Think Outside the Box Office is absolutely required reading for everyone making any kind of media with hopes to meaningfully connect with an audience.”
