Every Act of Life - We Got Nominated for an Emmy!
We have been working on the Emmy campaign for American Masters/Every Act of Life for the last four months and are excited to announce that we (American Masters) got nominated for Outstanding Documentary or Nonfiction Series! Every Act of Life was directed and written by Jeff Kaufman and produced by Marcia Ross. Executive produced by Jay Alix and Una Jackman among others. This affecting documentary explores the monumental life of Tony-award winning playwright and gay-rights activist Terrence McNally, tracking his struggles with addiction and recovery, finding true love, and the relentless pursuit of inspiration.
I was brought on by executive producers Jay Alix and Una Jackman and was able to assemble an amazing team of David Magdael, Vince Johnson, and William Samoya, social media ad maven Sheri Candler. We focused our budget on resources and tactics that would target the voters in our category- the documentary peer group. While we were brought on to promote this one film as part of the series we of course promoted the whole series as part of our campaign. We are now in the process of working on the campaign to win! - I’ll be writing up a case study of our tactics in September. Until then free to follow some of our activities on the Every Act Of Life FB page.