The First Step
"The theatrical release strategy we developed with Jon Reiss and 8 Above was transformative. The approach created a rare opportunity for audiences in more than 30 cities across the country from a diversity of backgrounds to connect with the film and more than 50 partner organizations in a deeply meaningful way, in beautiful, accessible venues, in their own communities. Our partners have consistently shared how the events facilitated new connections, conversations and next steps toward action. I've walked away from this experience with a stronger belief than ever in the power of independent storytelling, in-person theatrical experiences, and the essential role of community-based organizations in leading change."
Producer Lance Kramer
In a divided America, progressive activist and political commentator Van Jones controversially works across party lines on landmark criminal justice reform and a more humane response to the addiction crisis. Attempting to be a bridge builder in a time of extreme polarization takes Van and a coalition of unlikely allies deep into the inner workings of a divisive administration, internal debates within both parties, and the lives of frontline activists fighting for their communities.
Notable Release Aspects
26 city Theatrical release
Sold out screenings in NYC, LA, DC, and many other cities with multiple partner orgs and topical guest speakers
- Wide press coverage including New York Times, the Guardian, Politico, Axios, etc.
International VOD release via DeskPop
Educational release through GOOD DOCS
Organized multiple orgs around country to discuss Criminal Justice Reform and issues regarding the formerly incarcerated including Dream.org, REFORM Alliance, LA CAN and more.
Campaign strategy, budgeting, team building and supervision across US theatrical, domestic and international VOD. Brought on publicity, outreach, social media and social advertising teams.