Independent film distribution and marketing are broken - and have been for some time. Over the past year it’s hit a new breaking point as traditional avenues to distribute independent films shrink.
But here’s the good news: there’s still a pathway to a successful release of your film. It starts with developing a new mindset, learning skills and tools that may be new to many filmmakers.
Independent filmmakers - who are creatives and often not business people - are rarely taught how to distribute and market their films. Information abounds in books, articles and presentations. But it’s hard for filmmakers to find a clear, cohesive and systematic method to learn how to navigate through the process.
There’s no one-size-fits all formula for success. Every film is different, every film’s audience is different and every filmmaker is different. Which is why every film needs to find its own unique distribution and marketing plan.