Big Sonia: A Case Study

by | July 18, 2025 | Newsletter


Update: Big Sonia Case Study Replay now available on Substack


A Masterclass in long-tail distribution, community impact and sustained audience engagement, Slamdance showcases filmmakers with disability, Death & Taxes is coming to NY, and Distribution Lab update.What does it look like to sustain a film release over nearly a decade? To turn a personal story into a national teaching tool, movement-builder, and revenue-generating ecosystem?

Join us on July 9th for a deep-dive webinar case study on BIG SONIA, a documentary that redefined what’s possible with grassroots impact and long-tail distribution.

We’ll be joined by director/producer/impact strategist Leah Warshawski, who has stewarded BIG SONIA through 75+ festivals, hundreds of community screenings, an educational rollout in classrooms across the U.S., and a 3-year PBS broadcast.https://jonreiss.substack.com/p/big-sonia-a-case-study