Category: Marketing

Hybrid Cinema News

Hybrid Cinema is rebranding! I started Hybrid Cinema in 2010 when I wrote Think Outside the Box Office.  Since 2012, I’ve advised hundreds of filmmakers and run the distribution and marketing campaigns for a number of films and in the process created a world-class team of people to handle outreach, social media, social advertising, graphic design and content.
Creative Distribution and Audience Engagement post-Cambridge Analytica

Creative Distribution and Audience Engagement post-Cambridge Analytica

This Wednesday at 12:45pm most people will be scrambling to get to their coveted lunch break. They’ll sit on a ...
How to Craft a Marketing and Distribution Plan That’s Right for You

How to Craft a Marketing and Distribution Plan That’s Right for You

Here is a post published by FIND after the marketing presentation I made at Film Independent in ...

10 Key Points on How to Move Forward With Outreach and Impact for Documentary Film

A Report from the IFP Filmmaker Lab by Jon Reiss With all the trauma of this past week, I at least had the good ...

Romania Interviews

  I just got the links to the TV and Radio interviews that I did while in Romania. We talked a lot about ...

New Selling Your Film Book Released– and it’s FREE

I'm really excited about this brand new book, Selling Your Film Outside the U.S. (click here to download the book ...

10 reasons why you should get your s–t together and apply to the IFP Filmmaker Lab

I have had the pleasure of being one of the lab leaders at the IFP Filmmaker Lab for the past 5 or so years (as ...

Theatrical is Dead – Long Live Theatrical: Events, Experiences, Scarcity & The Age of Abundance

Part 3 of How to Make Money in the Age of Abundance  By Jon Reiss Theatrical is Dead Long Live Theatrical. The ...

Ask Not What Your Audience Can Do For You – But What You Can Do For Your Audience

Part 2 of How to Make Money in the Age of Abundance When I wrote the first post in this series, I thought this ...

Monetizing in the Age of Abundance Part 1: The Age of Abundance

By Jon Reiss I have been giving a number of presentations on Artistic Entrepreneurship over the past year that I ...

SFM documentary funded by House Parties & Kickstarter

Today we are hosting a guest blog post written by the team behind the documentary STREET FIGHTING MAN. The ...

Your Audience: Niche vs Core

This weeks TOTBO workshop clip continues the process of audience identification and differentiates between the ...