Category: Strategy

Applying to Film Festivals 10 Dos and 5 Don’ts

Applying to Film Festivals 10 Dos and 5 Don’ts

So it's that intense festival time of year again. You’re considering festivals, applying to festivals and who ...
How to Craft a Marketing and Distribution Plan That’s Right for You

How to Craft a Marketing and Distribution Plan That’s Right for You

Here is a post published by FIND after the marketing presentation I made at Film Independent in ...

Romania Interviews

  I just got the links to the TV and Radio interviews that I did while in Romania. We talked a lot about ...

Distribution Case Study – “Finding Hillywood”

Written by Leah Warshawski (Producer/Director) / Introduction by Jon Reiss   I recently wrote a two part ...

New Selling Your Film Book Released– and it’s FREE

I'm really excited about this brand new book, Selling Your Film Outside the U.S. (click here to download the book ...

How I Made a Feature Film Right Out of Film School (Guest Post)

I'm Jaymes Camery and I just wrapped production on my first feature film, Guys and Girls Can't Be Friends. I ...

Theatrical is Dead – Long Live Theatrical: Events, Experiences, Scarcity & The Age of Abundance

Part 3 of How to Make Money in the Age of Abundance  By Jon Reiss Theatrical is Dead Long Live Theatrical. The ...

Ask Not What Your Audience Can Do For You – But What You Can Do For Your Audience

Part 2 of How to Make Money in the Age of Abundance When I wrote the first post in this series, I thought this ...

Ways to Distribute Merchandise

I recently posted a short piece about innovative merchandise.  Here is a quick rundown on the different ways to ...

Creating Innovative Merchandise

Its the IFP Film Week in NYC where I just was for the IFP Lab and the new IFP PMD Lab - so with that in mind - I ...

Top 5 Misunderstandings About Self Distribution

In the US many filmmakers are starting to get that they need to be responsible for distributing and marketing ...

Creating a Unique Strategy For Your Film

Today's video concerns the fundamental principle of how every film is different and needs a unique marketing and ...