The First Step<br />

The First Step

Our Role:
Theatrical Release, Campaign Supervision/Producer of Marketing and Distribution, Sales

Distribution Highlights:

  • 26 city Theatrical release
  • Sold out screenings in multiple cities
  • International VOD release via DeskPop
  • Educational release through GOOD DOCS
  • Organized multiple orgs around country to discuss Criminal Justice Reform and issues regarding the formerly incarcerated including Dream.org, REFORM Alliance, LA CAN and more.

“The theatrical release strategy we developed with Jon Reiss and 8 Above was transformative. I’ve walked away from this experience with a stronger belief than ever in the power of independent storytelling, in-person theatrical experiences, and the essential role of community-based organizations in leading change.” Lance Kramer, Producer