8 Above News
To be alerted about live case studies and writing by Jon Reiss about distribution and marketing, sign up for the Substack.
Big Sonia: A Case Study
Update: Big Sonia Case Study Replay now available on Substack
A Masterclass in long-tail distribution, ...
From Theatrical Underdog to Long-Tail Legacy – Big Sonia Case Study
A replay of last week's Big Sonia Case Study Webinar, plus our 16 page Case Study Rubric & I'll be on Show ...
“The Riskiest Thing I Ever Did Was Make a Film About Taxes”
From documenting street kids to interrogating privilege at the dinner table, Justin Schein wrestles with truth and ...
Death & Taxes Opens IFC Center NY July 17th
We’ve all heard the old saying, “Only two things in life are certain: death and taxes.” But in Death & ...
Tales from the Lab: Mac McLean on Influencer Marketing That Actually Works
Let’s face it: “influencer marketing” has become one of those terms everyone uses but few really ...
From Crisis to Opportunity: How Four Indie Distributors Are Forging New Paths
A replay of last week's New Distributors Webinar + Signup for the next webinar, a case study of the film, Big ...
Introducing A New Wave of Independent Film Distributors
Update: Replay now available on Substack
In preparation for our upcoming webinar tomorrow, June 25th 2pm ET, I ...
Distribution 101: How To Evaluate If a Distributor is Right For You
In the coming issue of Filmmaker Magazine, Scott Macaulay and I profile four new innovative distributors who are ...
1946 Live Case Study Today and more
Update: Replay of the 1946 Case Study is now available on Jon's Substack
Join filmmaker Sharon “Rocky” Roggio ...
Tales from the Lab: Letterboxd
David Larkin of Letterboxd made a visit to the Lab in April spoke about the powerful audience engagement tool. ...
Bearing Fruit from the 8 Above Distribution Lab
As you probably know - I started a distribution lab in late 2023 as a collaborative environment to mentor ...
Rethinking Rights: The New Playbook for Releasing Your Film
Fifteen years ago, when I released Think Outside the Box Office, my mission was to help independent ...
Join Our Monthly AMA Today & How to Share the New Platforms Grid
How to Share the New Platform Webinar and Grid
Update: The recording is now available on Jon's ...
“I fell in love with how a group of outsiders were taking media – music & film – into their own hands. “
Why I Do What I Do
My introduction to film was joining the punk rock documentary collective Target Video in the ...
15 Years Later, I’m Still Thinking Outside the Box Office
Some of you might’ve seen my guest post on Ted Hope’s Hope For Film Substack last week — it ...
Crafting your Impact Distribution Campaign Strategy with Together Film’s Sarah Mosses – Tales from the Lab
An impact campaign ensures a film reaches the right audience, in the right places, with the right tools to inspire ...
6 Inspiring Political Thoughts and Links for the Weekend
1. If your Saturday plans don’t include attending a Hands Off rally - I am here to encourage you to do so. Yes the ...
Distribution 101: Find The Marketing Mix That Is Right For Your Film
So, you’ve made a film—great! But if no one sees it, does it even exist? (Yes, but only on your hard drive.) I’ve ...
No results found.