Category: distribution and marketing strategy

How to Craft a Marketing and Distribution Plan That’s Right for You

How to Craft a Marketing and Distribution Plan That’s Right for You

Here is a post published by FIND after the marketing presentation I made at Film Independent in ...

Creating a Unique Strategy For Your Film

Today's video concerns the fundamental principle of how every film is different and needs a unique marketing and ...

Filmmakers: Know Your Goals and Your Audience

It is essential to determine the goals of a particular project’s release before employing any strategy for that launch. (Note—these goals are potentially different from those envisioned by the filmmakers when they set out to make their film.) In order to evaluate the success of a film’s release, one must first identify the filmmakers’ original objectives in releasing their film.

Lessons from the Lab: Advice to Films Heading for Their Festival Premiere

Almost two weeks ago I wrote a piece for those who did not get into the Sundance or Slamdance Film Festivals. ...

Didn’t Get into Sundance? A World of Opportunity Awaits

The Sundance Film Festival has started announcing its slate for the 2011 festival. This has traditionally been a nerve wracking time for independent filmmakers who, in the past, have put so much stock into premiere film festivals like Sundance. But in the new world of distribution, marketing and audience engagement the world is a much better place than it was just five years ago for the thousands of films that do not get into Sundance, or any other premiere festival.