Category: Marketing

The Gate – 2018 Case Study

This last year has been busy, busy, busy! We have been running marketing and distribution campaigns for a number of films this year.

Hybrid Cinema News

Hybrid Cinema is rebranding! I started Hybrid Cinema in 2010 when I wrote Think Outside the Box Office.  Since 2012, I’ve advised hundreds of filmmakers and run the distribution and marketing campaigns for a number of films and in the process created a world-class team of people to handle outreach, social media, social advertising, graphic design and content.

Artist, Filmmaker, & Renowned Disney Producer Don Hahn Comes to Cal Arts

Hard to believe we are already halfway through the first month of 2017! So much has already happened this year. I ...

Launching New TOTBO Workshop Webclips

I am kicking off a series of excerpts from my Think Outside the Box Office Master Classes today on my new YouTube ...

Putting Chilean Film on the Map

On Thursday and Friday of this week (Oct 20-21) I will be at the Flyway Film Festival, presenting my two-day Think ...

PMD FAQ 2: What are the responsibilities of a PMD?

PMD FAQ 2: What are the responsibilities of a PMD? The responsibilities of a PMD are wide and varied. Not all ...

PMD FAQ 1: What is the purpose of having a PMD?

PMD FAQ 1: What is the purpose of having a PMD? The purpose of the PMD is for one person on a filmmaking team to ...

Further Clarification of the PMD and Economics

Let me clarify some of my feelings about the PMD. I will add my universal caveat that every film and situation ...

Jon Reiss to Speak at UFVA Conference August 11th, 12th

This month I will be appearing at the University Film and Video Conference which is being held at Champlain ...

TOTBO Tip of the Day 15 Hiring PMDs in these early days.

I look forward to a near future in which filmmakers/directors will be able to put out calls for PMDs just as they ...

TOTBO Tip of the Day 14 Responsibilities of the PMD

Responsibilities of the PMD include: 1. Identify and engage with the audience for a film. 2. Development of a ...

TOTBO Tip of the Day 13 Introducing the Producer of Marketing and Distribution or PMD

As a filmmaker, I have thought a lot of about complaints from filmmakers of all these new tasks that we are ...